I thought this article by Jeremy Brautman was a completely spot-on analysis of the toy giant Kidrobot’s current status. If you collect toys, or have ever, it is worth your time. Visit SpunkyStokes.
Via Creep Machine.
Wow… straight to the head…
I suppose this is what happens when a little company grows too much and too fast…
i stopped caring much about KR when you couldn’t easily find the run numbers on the toys.
that being said i’m looking at two 10″ labbits and 4 large dunnys and a unicornasuaurs right now.
I read the article and kinda get it :
Too Big too fast, no love??
Anyone care to summarize or paraphrase, i want to understand it more ?
I actually stumbled onto Kidrobot on a trip the SF in 2004. It was really cool and unique back then. I brought back some stuff, and everyone in my Toy design class was really impressed on how different this stuff was. Like anything else, once people know about it, it becomes lame. Once they started whoring the brand out, and becoming global it was the begging of the end. Note to all artists/brands, DON’T FOLLOW SHEPARD FAIREY’S FOOTSTEPS!!!
“Come back in 2010”? Surely the author can’t believe this. Companies that have gone down this path never come back. It’s the nature of the beast.
brian, i’m pretty sure most artists would love to have the level of success that Fairey has. i for one wish i was given the chance to sellout, seems like a sweet life.
What is exactly is “selling out” anyway?
selling out usually involves choosing to make more money even if it means alienating your original fanbase.
What happened to the scene? Yea, I’ve got shelves in my office of toys I’ve acquired over the past few years, but I lost interest in Kidrobot, and basically toys in general, when Kidrobot started making horrendous hoodies and having an elitist type booth at Comicon. I was there for the 1st dunny, but sold it 2 years ago because the dunny became too oversaturated and simply wasn’t worthy of shelf space. With the exception of Ashley Wood, art and true creativity has fallen the wayside when it comes to designer toys. Plus with the economy going in the tank, over hyped plastic toys aren’t necessarily on most peoples top priority.
Thats said, I’ll hold on to my few pieces that were really inspiring, but my money is staying far away from Kidrobot. Heck, they’ve made it easy for me the past couple years, look at their catalog. Everythings become cute rabbits and balloons.
They always had a habbit of price gauging. I remember I first saw the Wee Ninja on their website for $100, but quickly learned the normal retail was much less. That was the first “art-toy” I bought, but not from them.
I think things really went to hell when they started turning on the fans. There was a pretty long string of incidents not even mentioned in this blog. Like KR banning people from the forums who didn’t get along with Jeffree Star.
There’s a reason their name was censored off the one-true-toy forum, and that was years ago. Unless they split the company in two I don’t see things getting better.
Adults arguing about toys, and subsequently arguing that the toys are now marketed to kids.
Hi, fail at life much?
Fuck the fanbase, selling out is violating yourself as an artist.
Anyone want my KR stash, I must have well over 100 Dunnies alone. Come on you know you want them.
Sellingout is violating your self?
So you sell out every night, right knatten?
Reminds me of Threadless.com. Used to be such a great place where actual designers submitted artwork and the voting system wasn’t so elitist and selfish (ironically). Now the artist t-shirts are off to the side, listed as “Select Tees” and are priced differently.
He lost me when he said he proposed to his girlfriend with a Kozik ring.
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